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developer evangelism

Why Developer Relations Programs Fail

Let’s be honest, Developer Relations is all the rage, and why shouldn’t it be!? Developers have become a powerful force, and companies like Microsoft, Google, Twitter, Amazon, Twilio, EngineYard, Stripe, PayPal, Xero, Constant Contact… ok the list goes on and on. Point is we’re seeing LOTS of companies looking to create their own program and […]

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My 7 Rules of Developer Marketing

Working as a software engineer the last 10 years, and then being a 2 time conference organizer and user group organizer, one of the most common questions I get is “how do you market to the developer community?” The best answer I can give is, “you don’t.” Now, first let me start by saying that […]