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Proving Developer Relations

Recently, Braintree laid off or reassigned its entire Developer Advocacy team, and discontinued its rather famous BattleHack hackathon. A spokesperson had this to say: Developer advocacy has become an integral part of the PayPal and Braintree businesses, and is at the core of everything that we do. As such, having a separate team focused on […]

Podcast with HackathonMaven

Had a great time chatting with John (@jnconkle) from Sponsorship Hacks about what it means to me being a self-taught developer, the developer community, MuleSoft, APIs, academia, hackathons, and developer evangelism: You can listen to the full show and see show notes at http://hackathon.posthaven.com/mulesoft-evangelist-mike-stowe-is-completely-self-taught and be sure to check out his other interviews on SoundCloud. You can also […]

Swag… It’s the Little Things

I’m excited to announce that this post marks the end of week 3 at MuleSoft, one of the most innovative companies I’ve had the chance to work for. It also served as a humorous reminder of how I found out about MuleSoft- and what caused the shift after just a short stint at Constant Contact […]

How to Identify Developer Evangelists [Video]

A great presentation by Steve Citron-Pousty on how to identify potential Developer Evangelists, the qualities of a great one, and how to keep them:

Why Developer Relations Programs Fail

Let’s be honest, Developer Relations is all the rage, and why shouldn’t it be!? Developers have become a powerful force, and companies like Microsoft, Google, Twitter, Amazon, Twilio, EngineYard, Stripe, PayPal, Xero, Constant Contact… ok the list goes on and on. Point is we’re seeing LOTS of companies looking to create their own program and […]

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My 7 Rules of Developer Marketing

Working as a software engineer the last 10 years, and then being a 2 time conference organizer and user group organizer, one of the most common questions I get is “how do you market to the developer community?” The best answer I can give is, “you don’t.” Now, first let me start by saying that […]

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